The Digital Race

The importance of including digital media and technology in a marketing plan

Digital presence is who we are on the web. For government, digital presence is how the public interacts with us via the Internet. While the tools themselves may come and go, citizen expectations for government’s digital presence will only continue to rise. Digital media are the tools (websites, apps, etc.) that establish digital presence. The public wants to see digital media used to facilitate more effective business interactions and communication with government.

Digital media is a transformative technology that is dramatically changing the face of government. In large part due to citizen expectations, we’re adapting to major changes in how we interact with and serve our citizens. And service is what government is all about. This is an exciting time to be in local government. Harnessing the power of digital media has the potential to re-engage citizens in their communities.

Why Social Media is Important in Today’s Business?

The Internet is the quickest way to interact and communicate with people. Small businesses, as well as big businesses, are using the versatility of the internet to reach more people in efforts to grow themselves.

New times have forced businesses to market beyond traditional ways. Websites and social media accounts are the new waves of marketing. These are far easier and convenient than traditional marketing.

Businesses that do not keep up with the pace of time and adhere to new trends to grow their influence are often left behind in the race to expand and gain new customers.

Following are the reasons why social media marketing is crucial for businesses.

1: It is much convenient and focused

Social media sites such as Instagram, Facebook and Twitter are the most used social media sites for marketing. It is because of the convenience of reaching your target audience and sell your products or services. These sites have millions of active users. Therefore, in context, you’re paying much less than traditional marketing and reaching out to more people.

With the help of these sites, you can also target certain audience in certain regions giving you the edge to expand your business globally.

2: It keeps you in the competition

With so many Businesses co-existing and offering similar products, the competition among them is getting more difficult each day, the only way to have an edge over your competitor is to introduce new ideas and adhere to newer, interactive marketing techniques.

Businesses that have no social media existence are at a loss of huge potential audience since there are millions of users on the social media activity at a time and don’t have much opportunity to expand themselves. Such businesses risk themselves being left behind.

3: Social media marketing allows you to engage your customers directly

Unlike through other marketing sources, social media allow you to engage your customers directly. It gives you the versatility to interact individuallywith your customers. Moreover, your customers can provide you feedbackand reach out to you easily in case of query or complaint. This strengthens the trust among businesses and customers and promises quality assurance. Businesses can also review suggestions, complaints and respond to them individually. This allows businesses to improve their services around the clock.

4: It is much easier to find a new audience

Social media marketing also provides an edge when it comes to finding a new audience. Using hashtags allow businesses to engage with potential customers. People using the same hashtags can be directed to your social media page/account where potential customers can browse and buy products.

Another way to reach new people indirectly is through your active customers sharing your posts on their account or tagging their friends under your posts. With traditional marketing, there’s a limited audience you can reach, there’s no secondary way to reach more people while through social media, you can reach people primarily through marketing as well as secondarily through people sharing your posts or tagging their friends under your posts. This is why most new names market themselves through social media because it’s much easy, more reliable and you can decide what kind of people you want to reach.

Conclusion

If you are not using social media to market your business, believe me, you are leaving a lot of money on the table. If you haven’t started using social media yet, give it a serious thought.